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What Is Face Serum and How to Apply It

What Is Face Serum and How to Apply It

Are you struggling with specific skin concerns, such as dark spots, dullness, or fine lines? If these concerns sound familiar, adding a face serum to your skincare routine could be a worthwhile step to take.


People holding skincare products.

In this comprehensive guide, we'll explore what face serum is, its key benefits, how to apply it, and how serums differ from other skincare products. We'll also introduce Fermic's high-quality skincare products, offering you a variety of options to enhance your skincare routine.


What Is Face Serum?


Face serum is a lightweight skincare product. It has a gel-like and fluid texture, formulated with a high water content, making it easily absorbed by our skin. Face serum contains a high concentration of active ingredients, such as vitamin C, hyaluronic acid, and lactic acid. They help brighten skin tone and prevent water loss. With these powerful ingredients, face serum is suitable for targeting specific skin issues, like wrinkles, uneven skin tone, and redness.


Benefits of Face Serum

  • Fast Absorption

Smaller molecules are more easily absorbed by the skin than larger ones. A molecule is a group of atoms that forms the smallest unit of a chemical compound. The face serum usually has a watery texture and is typically formulated with small molecules, such as Vitamin C. This feature allows it to penetrate the skin quickly and reach deeper layers. This quick absorption enhances the efficacy of active ingredients, making the face serum effective in improving various skin concerns.

  • Lightweight and Non-greasy Texture

Face serum typically features a lightweight and fluid texture, which is less likely to clog the pores. If the pores are clogged with dead skin cells, oil, and dirt, it is prone to causing acne. With its lightweight formula, the face serum provides a non-greasy feel. This feature offers comfortable wear, allowing the face serum to be easily layered with other skincare products, such as facial cream or lotion.

  • Hydration

Face serum often contains hydrating ingredients, such as hyaluronic acid, glycerin, and sodium hyaluronate. They help the skin lock moisture and prevent water loss. When the skin is well-hydrated, it maintains elasticity, suppleness, and resilience compared to dehydrated skin. Moreover, consistent use of face serum that offers deep hydration also reduces the dryness that may contribute to fine lines and wrinkles.


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  • Brightening

Exposure to UV rays in our daily lives results in damage to the skin. UV rays generate free radicals, which are unstable molecules that are harmful to healthy skin cells. However, using face serums containing antioxidants, like vitamin C, vitamin E, and ethyl ascorbic acid, can effectively reduce the harmful effects because these antioxidants help neutralize free radicals.


Fermic offers Ethyl Ascorbic Acid Serum that aims to improve the dullness of skin. Ethyl ascorbic acid is a stable derivative of vitamin C, providing an optimal brightening effect to the skin.

  • Smoothing

Face serums that contain glycolic acid and salicylic acid can effectively improve the smoothness of the skin. They both functioned as exfoliators to remove dead skin cells, deeply cleaning our skin layers. The feature makes the serum suitable for people with clogged pores, providing smooth and silky skin.

Fermic's AHA 15% Exfoliating Serum contains ingredients like glycolic acid and lactic acid. It offers mild cell exfoliation and renewal, which leads to smooth and clear skin.

  • Anti-aging

Our skin will naturally become saggier, and wrinkles will appear because of the decrease in collagen. It is an important protein in the human body, helping our skin stay supple and elastic. To enhance the skin condition, using a collagen-included face serum is an ideal choice. The serum can effectively improve the firmness of the skin and smooth fine lines.

One of our excellent products is the Collagen Serum, which contains collagen extracted from fish scales, providing optimal efficacy to prevent saggy skin.


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How to Apply Face Serum?

  • Cleanse your skin

Start by washing your face with water and a gentle facial cleanser. This step removes dirt, oil, and impurities, ensuring your skin is clean and ready to absorb the skincare products that follow.

  • Apply toner

After cleansing, apply toner to enhance hydration. You can spray it directly onto your face or apply it with a cotton pad, gently wiping it across your skin to prepare it for better absorption of the following products, like essence and face serum.

  • Apply serum

Once your skin is toned and slightly damp, put 2 to 3 drops of face serum into the palm of your hand. This amount is typically sufficient for your skin to absorb without feeling greasy. Applying too much may overwhelm your skin and lead to irritation or clogged pores.

  • Tap to absorb

When applying the serum, use your fingertips to gently tap the serum into the skin. Light upward strokes not only help absorption but also support a lifted appearance.

  • Apply moisturizer

After the serum is fully absorbed, apply your moisturizer or lotion to lock in hydration and seal the active ingredients within the skin. This final step helps maintain moisture.


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Serum vs. Essence vs. Concentrate: What's the Difference?

Not sure how to choose between an essence, serum, or concentrate, or what sets them apart? You're not alone. While these products might seem similar at first glance, each offers a distinct function in your skincare routine. The following table will clarify their differences and guide you in selecting the most suitable option for your needs.

 

ProductsMain Purpose

Texture

When to UseBest for
EssenceHydrate and prepare the skin.

Watery and lightweight.

After toner.All skin types.
SerumAddress specific skin concerns.

Gel-like and fluid.

After essence.Aging or uneven skin texture.
ConcentrateOffers an intensive treatment.Vary from light to thick.After serum.

Pigmentation or redness.



Conclusion


Face serums are more than just an add-on. They are designed to target the specific skin issues and improve skin texture. Thanks to their lightweight texture, quick penetration, and high concentration of active ingredients, face serums provide noticeable results to our skin. Understanding their key features, proper application, and differences to similar products helps you to make informed choices tailored to your needs.


Fermic's serum series features thoughtfully developed formulas and customizable OEM/ODM services. We strive to provide high-quality service for brands aiming to deliver meaningful skincare products. Don’t hesitate to contact us to enhance your product offering.


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 2025-08-01
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